Nil Engizek, PhD, is a research assistant at School of Business, Istanbul University. She received her PhD degree in 2014 with a dissertation on the role of personal characteristics, social motivations and the product related features on consumers’ counterfeit products purchase intention. Her areas of interest include marketing, marketing research, consumer behaviour, fashion consumption, internet marketing, corporate social responsibility. She has published papers/articles and articles/projects in progress on the subjects such as: online marketing, generations, sustainable fashion, consumers’ motivations on fashion choice, corporate social responsibility etc. She has been working as a research assistant at School of Business Istanbul University, Marketing Department since 2008.