Xinming He

Senior Lecturer

Dr Xinming He is Associate Professor in International Marketing, and Director of MSc Marketing at Durham University Business School, UK.

He is an active researcher in international marketing and international business. He has published over 40 academic articles in leading international scholarly journals and conferences, e.g. Journal of Management, Management and Organization Review, Management International Review, European Journal of Marketing, International Marketing Review, and International Business Review. His work has received strong recognition in the form of Best Paper Awards, funding from government organizations, education and research foundations. For instance, he received the European Journal of Marketing Award for Research in Marketing (2013). He also won the Best Paper Award of a Harvard University host conference (China Goes Global Annual Conference).